Advice for start-ups
Do you remember that maths test you finished in a flash – until you realised there was a tiny mistake somewhere? In the hectic final minutes, you desperately searched for this small inaccuracy with big consequences in seemingly endless calculations, while time was running out.
Starting a business is similar: if you build your structures too quickly and superficially, you will often stumble later over small flaws that have a big impact. Careful and comprehensive start-up advice not only saves you stress in the long run, but also money, while promoting your company's chances of sustainable success.
We understand every young entrepreneur who would like to revolutionise the market yesterday rather than today – after all, we were once in the same position ourselves. But our more than 20 years of experience show that those who take the time to consider strategy, legal form and structure when starting a business in Vienna lay the foundation for sustainable growth – and avoid costly consequences such as disputes or the need for restructuring.
Marketing and sales
Imagine shouting into a crowded room – and no one turns to look at you. This is exactly what happens to many companies with their marketing: they speak, but no one listens. The reason is rarely a lack of volume, but rather the use of the wrong language. We help you formulate and address your message in such a way that it is heard and understood by the right people. That it fits your vision, your values, your target group and, of course, your employees and yourself.
From target group analysis and brand positioning to choosing the right sales channels – effective marketing is not a matter of chance, but the result of structured work, precise analysis and focused decisions. Those who approach it in this way, with passion and intelligence, persistence and patience, will become perfect communicators.
Restructuring companies
Many of us see our storage rooms as the solution to all logistic problems: once the door is closed, we no longer notice the chaos behind it. When we finally overcome our inner resistance every ten years or so and open the door to clear out and organise the space, we find long-forgotten treasures and only realise at the end of this exhausting process what potential this storage room actually has. The same applies to restructuring a company: it is tedious but liberating to let go of the old and rethink things from scratch in order to make room for the essentials again.
In our practice as lawyers and management consultants in Vienna, we support companies in critically questioning existing structures or rebuilding them – whether in the context of reorganisation, restructuring or reorganisation. We optimise processes, identify inefficient procedures and work with you to develop long-term, sustainable solutions, including a transparent and motivating communication strategy for your employees and other stakeholders. The aim is not to patch up cracks in the short term, but to strengthen your company in the long term.
Reasons for Schmelz lawfirm
While many management consultants advertise their theoretical knowledge, they lack one thing above all else: having built a business from the ground up. We founded our firm in 2015 with little start-up capital, a manageable client base and one part-time employee to support us. In the following ten years, we were able to increase our staff tenfold and our turnover eightfold. We know the challenges that young entrepreneurs face, not just from books and lectures, but from our own experience: the race against bureaucratic hurdles, the mental burden of a mountain of debt to pay off, the constant rollercoaster ride between euphoria and existential fear.
We find it extremely rewarding to advise and support start-ups and young entrepreneurs not only on legal matters but also in strategic and organisational areas: from choosing the most suitable legal form to drawing up a business plan, involving investors and establishing basic organisational processes. With us, you will not encounter legal desk jockeys, but people with entrepreneurial drive and mindset.
